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Project: 2004 Catalog

Strategy:

• Capitalize on the Winchester brand reputation to help elevate this premium line muzzleloader.
• Introduce the new APEX model with a refined image to support its price point while highlighting its strongest design feature.
• Start to aggressively position the APEX model against the Thompson Center Omega and let the discerning muzzleloading hunter know that there finally is a "truly better muzzleloader available at a truly better price."

Placement: Catalog

PDF File: Download PDF Cover, Page 1, Page 2

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