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Project: New Corporate Identity and Packaging

Strategy:

  • Add impact at the retail level and make the packaging dominate the aisle.
  • Continue to make the product the hero and make it easier for consumers to locate the desired caliber and grains.
  • Introduce new logo that complements sleek bullet design and provides a stronger brand image for all other promotional materials.

Placement: Various Retail

PDF File: Download PDF

 

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