PAPER
TO LIFE Campaign
Project:
Brand building campaign that continues to promote Omya’s
promise of “With the right partner, anything is possible.”
Strategy: Continue
to differentiate Omya with impactful visuals and situations
that are relevant to their male audience while touting how
Omya’s innovative, new pigments can “bring life”
to a variety of paper and packaging grades.
Placement: Full
page and fractional 4/c ads running in cover positions in
the leading paper journals targeting both mill management
and technical managers.
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