BullsEye Marketing Group Portfolio

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Project: Corporate Capabilities Brochure

Strategy: Reposition Eka as a company with not only a broad range of performance chemicals but more important, a company with an enormous wealth of knowledge of the entire pulp and papermaking process. Begin the process of building credibility for Eka as a one-of-a-kind resource that can improve quality, process efficiency and profitability from the pulp mill all the way
through the wet-end and the coating operation.

Placement: 12-Page brochure that introduces Eka's "WE DELIVER From Pulp to
Paper to Profits" promise while showcasing the technical intellect of Eka's people. Distributed via sales teams, trade shows, direct mail and fulfillment requests.

PDF File: Download PDF

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