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Project: Technical
Capabilities Brochure
Strategy: Reposition
Eka as a company with not only a broad range of performance
chemicals but more important, a company with a unique understanding
of the papermaking process coupled with a unique offering
of value-added technical services. Let the industry know that
Eka has the
smartest and most technically competent team of Applications
Specialists in the industry. Begin the process of building
awareness of, and credibility for, Eka's new offering.
Placement: 8-Page
brochure that introduces Eka's technical services offering
and complements the "WE DELIVER From Pulp to Paper to
Profits" positioning
introduced in the capabilities brochure and ad campaign. Distributed
via sales/technical teams, trade shows, direct mail and fulfillment
requests.
PDF File: Download
PDF
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