Project:
Product Comparison Ads
Strategy: Change
the perception of the CVA brand as being "cheap".
Reposition as the brand that delivers the best performance
value.
Get aggresive by comparing our guns performance
to our top two competitors.
Have consumers feeling that they will get the
best of both worlds - great performance and I save $250 -
$300. CVA really is a great gun value.
Continue to showcase new products and intrduce
a new graphic identity and theme for the brand.
Placement: Full
Page 4C Ad.
PDF File: Download
PDF
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