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Project:
Introductory awareness building
campaign to help recently merged firms establish presence
and credibility.
Strategy: Utilize
impactful but relevant visuals/headlines to maximize available
production and media budget while positioning Aurora as a
business consultant that takes a no nonsense approach to delivering
results to struggling companies. Each ad in series has consistent
benefit focus.
Placement: 1/3
page, 4/c ads in top bankruptcy, turnaround management and
financial advisory trade journals.
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